Facebook Guide | Get Better Customer Engagement
The Marketing Maven’s Guide to Facebook

There are over 15 million brands and companies on Facebook, and over 1 billion active monthly users. That means there is a lot of competition for your company’s Facebook content to stand out in the News Feed. Reaching customers on Facebook gets harder every day, and more competitors and constantly changing Facebook algorithms keep marketers guessing.

We set out to take the guesswork out of the equation with our Marketing Maven’s Guide to Facebook. We analyzed over 1.5 Million Facebook posts from nearly 6,000 brand Pages. This led to some surprising insights into the best way to engage customers on Facebook, including:

  • The Optimal Times of Day and Week To Post
  • Best Practices for Word Count, Tone, and Punctuation
  • Which Calls-to-Action Get The Most Interaction
  • And More!