We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? It turns out there is — and HP has the case study to prove it.
In this webinar, Noah Lomax, Global Social Strategy Manager at HP, Inc., will share how his team combined consumer and product marketing research to devise a hugely successful (and mostly organic) social strategy.
Attend this webinar to learn:
- The unexpected value of customer-informed product research;
- How to scale a data-informed social program;
- Best practices for concept validation and measurement.