As marketing teams claim ownership of business outcomes, the value of social media and content marketing is under scrutiny.
It’s not enough to prove engagement at the top of the funnel. CMOs and their teams need to justify the value of social media with clear ROI.
In this webinar, TrackMaven’s Head of Content, Kara Burney, will explain how to combine social metrics with Google Analytics data to prove the impact of social media and content distribution.
Watch this webinar to:
- Understand which channels are driving the business results you care about;
- Track the impact of paid, owned, and earned content on key conversions; and
- Learn how social attribution can justify the impact of the work you’re already doing.