Before founding Transformational Consumer Insights, Inc., Tara-Nicholle Nelson served as the first and only VP of Marketing for MyFitnessPal. In her first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million.
Join Tara in this webinar to hear how she’s learned to reactivate disengaged customers – and keep them coming back. You will learn:
- Why “transformational consumers” are the $300 Billion+ opportunity most marketers have never heard of;
- The critical steps to connect content to buyer personas through a human perspective;
- Best practices for conducting customer research (the right way).