We’ve reached full saturation in content marketing, especially for top of funnel conversations. It’s not good enough to look smart anymore; you have to disrupt buyers’ mental models to get their attention!
Take a deep dive into what’s working (and not working) in content marketing today. We’ll run through the surprising results of our latest research, which analyzed more than 50 million pieces of content from 22,000 brands across six digital channels.
- How to move beyond thought leadership to change buyer behavior
- Best practices for identifying engaging topics and tactics for your audience
- How to benchmark and improve performance relative to your industry and competitors