More leads, better content. That’s the Herculean task facing most marketing teams. But how do you actually do that?
In this webinar, Christina Bottis, Director of B2B Demand Generation at CareerBuilder, will explain how she transformed CareerBuilder’s B2B content strategy into an inbound lead-generating engine, with zero added budget.
Watch this webinar to learn:
- How to focus your demand gen strategy (i.e. no more irrelevant/ineffective content);
- When and how to conduct a comprehensive content audit;
- Repeatable steps to structure and segment your nurture strategy.