We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero-sum situation has emerged over the past year: inbound marketing versus account-based marketing (ABM).
For most companies, absolutes are impediments to success. A blend of strategies is the better path. In this example-rich presentation, Joe Chernov, VP of Marketing at InsightSquared, explores the relationship between inbound marketing and account-based marketing, and explains how to strike a balance.
Watch this webinar to learn:
- Create content that supports an ABM strategy;
- Cultivate the sweet spot between inbound and outbound marketing;
- Mind-meld your sales and marketing teams around the right results.