Is your marketing team out of touch with the true needs of your business? If you’re still reporting on vanity metrics, then your CEO might think so. But by changing the way you report on marketing performance, you can prove how your business’ investment in content marketing is driving growth.
In this webinar, Elizabeth Clor, Head of Content and Communications at Clarabridge, shares the metrics marketers need to demonstrate the value of content marketing to the C-Suite.
Attend this webinar to learn:
- The priorities and content marketing metrics that matter most to a CEO;
- How to report on your content strategy in terms of budget and ROI;
- Key metrics for every stage of the customer experience.