UTM codes are essential to track the impact of marketing campaigns. Adding UTM parameters to a URL allows businesses to discover what content, channels, and campaigns drive the most traffic and conversions.
However, too many businesses lack a system of record for their UTM codes. We created this UTM Code and URL Builder Template to help businesses build and keep track of every campaign being run on social, email, paid advertising, and more.
- Establishes URL naming conventions.
- Provides excel formulas for automatically building URLs with UTM codes.
- Helps you build trackable URLs for social and email.