For our new report — the Social Media Industry Index — we analyzed 51 million pieces of social media content from 40,000 businesses to provide social media benchmarks across 130 industries on four key social networks: Facebook, Twitter, Instagram, and LinkedIn.
The findings point to drastic disparities in the influence and usage of social networks across industries. In this report you’ll learn:
- Trends in the engagement and output of brand-generated content across major social networks;
- Benchmarks for social media audience size, posting frequency, and engagement by industry;
- The surprisingly social-savvy businesses that lead their industries on social media.
Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.