The premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it comes to using the platform for brands, things get complicated.
We created The Snapchat Marketing Guide for Brands to help marketing teams understand the allure of Snapchat, evaluate its relevancy and impact, and create amazing content on the network. In this guide, you’ll learn:
- How to navigate, build, and distribute content in the Snapchat interface;
- Best practices for “snap” creation, distribution, and audience engagement;
- How to promote and report on the ROI of your brand’s Snapchat account.