On social media, hashtags serve as a way for people and brands to contribute to discussion on specific topics, or create conversations around specific events.
In marketing, hashtags can be used to increase the reach of social media posts. But what are best practices when it comes to using hashtags for business?
For this report, we analyzed over 65,000 social media posts to find the best number of hashtags and the best hashtag length for three social media platforms.
You’ll learn best practices for:
- Twitter, LinkedIn, and Facebook;
- The best number of hashtags to use on each channel; and
- The optimal length for hashtags on each channel.