Fortune Magazine’s annual Fortune 500 list ranks America’s largest corporations by total revenue for their respective fiscal years. In short, these 500 companies are the dominant revenue generators in American business. Given the huge success of Fortune 500 companies in the business world, their Instagram marketing strategies provide actionable insights for ROI-hungry marketers.
This report examines a year’s worth of Instagram content from Fortune 500 brands, from May 1, 2015, to May 1, 2016. In total, this analysis covers 41,071 unique Instagram posts. In this report, you’ll learn:
- Trends in Instagram adoption and usage;
- Components of top performing posts, including filter and hashtag usage;
- The most competitive and most effective times to post;
- Benchmarks for Instagram follower growth, engagement, and more.