2017 Facebook Advertising Index: Budgets and Benchmarks

The decline of Facebook organic reach left businesses between a rock and a hard place: accept that you’ll never reach more than a fraction of your audience and keep posting organically, or re-allocate resources to ensure that Facebook ads deliver ROI.

But lack of clarity into competitor advertising strategies makes it impossible for businesses to understand where they stand on Facebook.

That’s where our 2017 Facebook Advertising Index comes in. Based on our analysis of over 90,000 Facebook ads, this report provides businesses with a comprehensive set of benchmarks for Facebook advertising budgets and performance.

Download your free copy to learn:

  • The average spend, reach, and impressions for Facebook ads;
  • Key differences in promotional strategies for dark posts versus boosted posts;
  • How Facebook advertising tactics differ by audience size;
  • and more!
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