For our new report — the 2016 Social Media Strategy Report: B2B Edition — we analyzed more than 500,000 pieces of social content from 316 leading B2B brands in 17 industries across five key social channels! This analysis led to some remarkable findings on:
- Which B2B industries get the greatest impact from social media marketing
- The most effective strategies for social in each industry
- Differences in social media usage, impact, and priorities across the B2B landscape
Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks. The industries featured in this report include Pharmaceuticals, Professional Services, Software, Medical, Energy, Financial Services, Aerospace & Defense, Biotech, Chemical Manufacturers, Computer Hardware, Construction, Electrical Equipment, Engineering, Logistics & Shipping, Machinery, Motor Vehicles & Parts, Wholesalers.