TrackMaven helps marketers prove the value of their efforts.
Social and Content Attribution
Optimize for ROI.
Defend your social budget with ROI data — not just engagement metrics. With social and content attribution, TrackMaven makes it easy to understand the value of every social media post and content asset you create. Optimize your campaigns based on the metrics that matter most to your business, including website traffic, conversions, revenue, and more.
Social, Content, and Web Analytics
Prove your impact.
With unified reporting across your social media, blog, email, ads, and website analytics, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.
Improve your market position.
Track how your marketing performs against competitors, peers, and industry influencers. Place the right bets based on competitor campaigns and audience insights. Measure your thought leadership footprint on influential topics and keywords, and get real-time recommendations based on your industry and historical performance.
See how PR impacts your funnel.
Finally, you can use one platform to tell the complete story of your branding efforts. Report on your PR performance alongside 17 other digital channels, and see how your press coverage stacks up against industry leaders and competitors. Monitor trends in competitor news mentions to drive more impact from your outreach strategy.
Connect your data and go.
See TrackMaven in ActionRequest a demo.Fill out the form to see how TrackMaven helps marketers prove ROI and improve performance.