SaaS-based marketing technology company has doubled its customer base in past 9 months, and is hiring across all departments
Washington, DC, June 23rd, 2015 – TrackMaven, the Competitive Intelligence Platform for Digital Marketers, today announced a number of corporate milestones and recognitions stemming from its rapid growth and customer acquisition. To support that growth, the company has moved to a new 22,000 square foot headquarters and made two key additions to its leadership team.
Hundreds of leading brands are using TrackMaven to improve their digital marketing. In the past 9 months, customer acquisition has accelerated in all major industry verticals, with world-class brands such as Marriott, Cisco, IBM, Sony Music, Kohler, and Land’s End adopting TrackMaven to improve the effectiveness of their marketing.
“Our own data shows that TrackMaven customers create content that performs five times better than their competitors,” said Allen Gannett, Founder and CEO at TrackMaven. “Marketers’ jobs are harder than ever, and the adoption of our platform validates our belief that brands can only win if they can use data to make smart marketing decisions.”
New Headquarters: TrackMaven has relocated to a new headquarters location at One Thomas Circle NW, in Washington DC. This move quadruples the total square footage for its employees, as the company continues to hire for key positions across all departments. TrackMaven remains committed to being leading high-tech employer in the DC region, and all of its product development is done out of the headquarters location.
Key Executive Additions: Dan Yates, Founder and CEO of Opower (NYSE: OPWR), has joined TrackMaven’s Advisory Board. Dan has been recognized as one of the leading SaaS CEOs through honors such as Washington Business Journal’s Power 100, Ernst & Young’s Entrepreneur of the Year®, Fortune’s “40 under 40,” and Washingtonian’s “Tech Titans.” “It’s an honor to work with TrackMaven as the company becomes one the next generation of SaaS leaders,” said Yates.
Also, TrackMaven has hired Tim Koubek as its Chief Revenue Officer. Tim is a proven enterprise software sales executive, with 20 years experience at startups including Herndon based RealOps. This is balanced with roles at BMC Software, a large international software company. “I’m thrilled to be joining the TrackMaven family”, said Koubek. “A marketer’s job is more important – and competitive – than ever. And TrackMaven is uniquely positioned to help them win.”
Recognition of success: EY named TrackMaven’s Founder and CEO Allen Gannett a finalist for the EY Entrepreneur Of The Year® 2015 Award in the Greater Washington Region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
TrackMaven’s competitive intelligence platform has been adopted by hundreds of the world’s best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify engaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness.