Washington, DC, January 13th, 2016 – TrackMaven today announced that it has integrated Twitter share count tracking into its digital marketing analytics platform, in the wake of Twitter removing public access to this data. As the world’s largest public social network, Twitter sharing is a massive driver of traffic and engagement for digital marketing content. With this announcement, TrackMaven is the only digital marketing analytics solution providing full insight into Twitter sharing activity for brands and their competitors and influencers.
On November 20th, 2015, Twitter removed access to share count data through its API. This meant that brands and publishers could no longer see how many times their blog posts and news stories had been shared on Twitter. Without this insight, it became impossible to understand which content was creating conversation and engagement on Twitter, putting editorial planners and bloggers in the dark as to what to publish.
“When Twitter announced the end of share count data, many of the most progressive digital marketers realized that this created a blind spot for their content teams,” said Allen Gannett, founder and CEO of TrackMaven. “We worked closely with Twitter to architect a solution to obtain the necessary data and integrate it seamlessly into the TrackMaven platform. Today, we’re happy to report that the ability to make marketing decisions based on Twitter sharing data is live intact for TrackMaven customers.”
“As data-driven marketers, we make decisions based on insight into what works for us and other organizations,” said Erica Fick, Communications Manager at Environmental Defense Fund. “Twitter share counts is one of the most useful real-time indicators of content performance, so we are excited that TrackMaven has built a solution to provide this data, along with the rest of their insights around our content performance.”
Details and availability
Effective as of January 12, Twitter share count data for blog posts is once again integrated into TrackMaven’s analytics platform. With this release, TrackMaven’s Twitter integration is based on a full, 100% collection of share data from Twitter. Unlike sampling or short-term windows of data, TrackMaven’s share count data is accurate and complete, including a full historical archive for customers and more than 35,000 of the most commonly tracked brands going back as far as 3 years. As a subsequent release, share count data for news stories will be available in the very near future.
Content and social marketers from hundreds of the world’s best brands use TrackMaven’s digital marketing analytics platform. TrackMaven monitors marketing activities across 15 different online channels to help marketers understand which content drives engagement and conversion. This lets them understand the impact of their digital marketing efforts and deliver the right content on the right channels at the right time and place. The TrackMaven platform analyzes more than 1 million pieces of digital marketing content every day.