TrackMaven will now provide visibility into the content and campaigns that drive revenue.
Washington, D.C., May 12, 2016 – TrackMaven today announced that it has acquired 10Stories, a multi-channel marketing attribution software.
10Stories is a subscription analytics platform that gives marketers clarity into the impact of their programs. The platform automatically discovers campaigns based on integrations with key website platforms and advertising networks to show which programs drive leads and revenue.
TrackMaven CEO Allen Gannett announced the acquisition at Spark 2016, TrackMaven’s annual digital marketing conference in Washington, D.C. Gannett also announced a new joint product, TrackMaven Attribution, which allows customers to track the impact of their marketing throughout the entire customer journey.
“TrackMaven strives to make marketing analytics easy and digestible for marketing teams,” said Gannett. “With the acquisition of 10Stories, we’re excited to put an end to the paralysis that comes from questionable ROI attribution. 10Stories removes the murkiness around the contributions of layered marketing campaigns and aligns the various digital functions of a marketing team around the results that actually matter to marketing executives.”
Marketing teams from some of the world’s biggest brands use TrackMaven for content optimization, competitive intelligence, executive reporting, and campaign analysis. Together, TrackMaven and 10Stories will allow customers to connect top-of-funnel content engagement directly to bottom-of-funnel sales conversions.
“We could not be more thrilled to join TrackMaven’s world-class team dedicated to providing transparent and actionable data to marketers,” said T.R. Jordan, CEO of 10Stories. “10Stories was created to offer marketers a better way to look at marketing campaigns. Now, with TrackMaven, we can offer marketing teams one comprehensive solution to react to early opportunities at the top of the funnel alongside the tools they need to push leads through the middle and bottom of the funnel.”
With the acquisition, 10Stories co-founders T.R. Jordan and Benjamin Lu will join the TrackMaven team full-time. Jordan and Lu will open a new TrackMaven office in San Francisco, California, and help to expand the company’s product and engineering teams. Jordan’s pet Corgi, Bitters, will also join the team alongside TrackMaven’s mascot, Maven the Corgi.
To learn more about TrackMaven’s attribution capabilities and request a demo visit trackmaven.com.
Marketing leaders from hundreds of the world’s best brands use TrackMaven’s all-in-one marketing analytics platform. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. This actionable analysis enables marketers to understand the impact of their efforts and deliver the right message on the right channels at the right time and place. The TrackMaven platform analyzes more than 1 million pieces of unique marketing content every day.