SaaS-based marketing analytics company recognized for driving business outcomes for customers.
Washington, D.C., March 21st, 2016 – TrackMaven, the digital marketing analytics platform, was today named the “2016 Customer Success Hero” at the 2016 Customer Success Summit. The annual recognition presented by Totango, the leader in customer success management, honors the most trailblazing teams and individuals in the software-as-a-service industry.
“TrackMaven exemplifies the spirit and qualities that companies need to promote customer success in a subscription business,” says Kaiser Mulla-Feroze, Chief Marketing Officer at Totango. “With an impressive culture of innovation and experimentation, the TrackMaven customer success team has scaled their practices beyond the early growth phase. Their singular focus on delivering results for customers, as recounted by some of their users, is a testament to the direct impact of the team.”
TrackMaven was honored in the Team Award category, which recognizes customer success teams that are fun, creative, innovative, and have a big impact on customer results and business outcomes. The winners of the team award are selected based on three components: team culture, innovation in business practices, and impact on customers. This year saw a record number of nominations, as hundreds of individuals and teams were submitted for consideration by their peers, colleagues, or even the customers they have helped.
“We’ve placed an unparalleled emphasis on providing customers with world-class customer service, training, and support from the very beginning,” says TrackMaven’s Chief Customer Officer Jamey Jeff. “Thanks to our team’s hard work and relentless focus on delivering value for our customers, our platform has not only helped thousands of marketers make a bigger impact with their digital marketing, but we’ve made the process uniquely engaging, personalized, and personable along the way.”
Watch the video below to learn more about what customers value most about TrackMaven’s Customer Success program:
Content and social marketers from hundreds of the world’s best brands use TrackMaven’s digital marketing analytics platform. TrackMaven monitors marketing activities across 15 different online channels to help marketers understand which content drives engagement and conversion. This lets them understand the impact of their digital marketing efforts and deliver the right content on the right channels at the right time and place. The TrackMaven platform analyzes more than 1 million pieces of digital marketing content every day.