TrackMaven in the News

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The latest TrackMaven press coverage.

TrackMaven and Skyword Join Forces to Form #1 Content Marketing Platform

Companies Combine Best-in-Class Analytics with Best-in-Class Content Marketing Platform to Power Unparalleled Content Experiences Washington, D.C., October 23, 2018 –TrackMaven, the leading marketing insights company powering the world’s top brands, announced today that it has merged with Skyword, the leading content marketing platform and services company. The combination of the two companies accelerates their shared…

TrackMaven Expands into Brazil with Polis Consulting Partnership

TrackMaven Expands into Brazil with Polis Consulting Partnership Washington, D.C., July 11, 2018 – TrackMaven, the world’s leading marketing analytics and reporting solution, and Polis Consulting, the leading Brazilian marketing analytics VAR, today announced a partnership in which Polis Consulting will represent and commercialize TrackMaven’s technology and services in Brazil. “At TrackMaven, we’re committed to giving…

Baratunde Thurston to Headline TrackMaven’s 2017 Marketing Summit

Spark 2017 will bring 300 marketing executives to Washington, D.C. on May 18, 2017 Washington, D.C., April 20, 2017 – TrackMaven, the world’s leading marketing analytics and reporting solution, today announced its keynote speakers for Spark 2017, the exclusive marketing leadership summit on the future of marketing technology, analytics, and data-driven creativity. Now in its…

Technology Leaders Dan Yates and Patrick Kerins Join TrackMaven’s Board of Directors

Washington, D.C., April 12, 2017 – TrackMaven, the world’s most complete marketing analytics and reporting solution, today announced that Dan Yates, CEO and co-founder of Opower, and Patrick Kerins, partner at New Enterprise Associates (NEA), have been named to its board of directors. Additionally, TrackMaven named Kristin Muhlner, a recognized enterprise software leader and former…

TrackMaven Launches ROI Attribution for Social Media and Content Marketing

TrackMaven’s latest integrations connect paid, owned, and earned content to revenue. Washington, D.C., November 30, 2016 – TrackMaven, the world’s most complete marketing analytics and reporting solution, today announced capabilities to measure the return on investment (ROI) of social media and content marketing, including web traffic, conversion activity, newsletter signups, app downloads, e-commerce transactions, Google…

TrackMaven Acquires 10Stories to Provide End-to-End Marketing Attribution

TrackMaven will now provide visibility into the content and campaigns that drive revenue. Washington, D.C., May 12, 2016 – TrackMaven today announced that it has acquired 10Stories, a multi-channel marketing attribution software. 10Stories is a subscription analytics platform that gives marketers clarity into the impact of their programs. The platform automatically discovers campaigns based on…

TrackMaven Honored for Best-in-Class Customer Success at 2016 Customer Success Summit

SaaS-based marketing analytics company recognized for driving business outcomes for customers. Washington, D.C., March 21st, 2016 – TrackMaven, the digital marketing analytics platform, was today named the “2016 Customer Success Hero” at the 2016 Customer Success Summit. The annual recognition presented by Totango, the leader in customer success management, honors the most trailblazing teams and…

TrackMaven Analysis Points to Major Shift in Digital Marketing Efficacy

WASHINGTON, D.C. — February 11, 2016 TrackMaven, a social and content marketing analytics software company, released today a comprehensive analysis of content marketing trends over a 12 month period. The report surfaces insights from digital marketing activity across 2015 from 22,957 brands across all major B2B, B2C and nonprofit industries. Collectively, this analysis includes 50…

TrackMaven Announces Support for Tracking Twitter Share Counts

Washington, DC, January 13th, 2016 – TrackMaven today announced that it has integrated Twitter share count tracking into its digital marketing analytics platform, in the wake of Twitter removing public access to this data. As the world’s largest public social network, Twitter sharing is a massive driver of traffic and engagement for digital marketing content….

TrackMaven Named “Hottest Startup” by Northern Virginia Technology Council

TrackMaven, the Competitive Intelligence platform for Digital Marketers, today announced that it has been named the D.C. region’s Hottest Startup by The Northern Virginia Technology Council (NVTC) at the 2015 NVTC Hot Ticket Awards. The annual recognition honors the region’s best and brightest entrepreneurial technology companies. The NVTC Hot Ticket Awards celebrate the efforts of…

Bloomberg BNA and TrackMaven Announce Strategic Partnership

Bloomberg BNA and TrackMaven today announced a strategic alliance through which the companies together will offer their shared customers access to a holistic current awareness and social media monitoring and share of voice solution. With this partnership, the companies will also be providing cross-promotion and marketing of each other’s services. By leveraging both Bloomberg BNA’s…

TrackMaven Announces Addition of Chuck Ghoorah to Board of Directors

TrackMaven announced today that Chuck Ghoorah has been named to its Board of Directors. Chuck is the co-founder and President of Worldwide Sales and Marketing at Cvent, a leading cloud-based enterprise event management platform.

TrackMaven to Host Third Annual Marketing Summit in Washington, D.C. on October 8, 2015

TrackMaven today announced that its annual digital marketing conference (Spark) is taking place on Thursday, October 8th, at the Newseum Knight Conference Center in Washington, D.C. This exclusive event will bring together 300 marketing leaders to learn from the true innovators and preview the future of content marketing and marketing technology.

TrackMaven Continues Record Growth and Announces New Corporate Headquarters

TrackMaven today announced a number of corporate milestones and recognitions stemming from its rapid growth and customer acquisition. To support that growth, the company has moved to a new 22,000 square foot headquarters and made two key additions to its leadership team.

TrackMaven Named A “Top Workplace” By The Washington Post

TrackMaven announced that it has been named a Top Workplace in the Greater Washington Area by The Washington Post. The annual recognition ranks the best companies to work for in the greater Washington, D.C. region.

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