A marketing opportunity is a sales-accepted lead that has been qualified as being in need of your product or service.
A sales representative determines that there is an opportunity to sell to this individual or company. Typically, the sales rep must determine that the prospect has the budget, need, and authority to buy our product.
What role does a marketing opportunity play?
Marketing opportunity creation is a critical bottom-of-funnel metric for B2B organizations. The more opportunities your organization drives, the more customers and sales you are likely to close.
An opportunity is more down-funnel than a lead or sales-accepted lead: you know their problem, know that you can provide a solution, and know that they have the resources to purchase your product or solution.