70 Top Marketing Influencers You Should Follow (+Twitter List)


Who are the people driving change and innovation in the marketing world? Keeping up with who’s on top can be tough, which is why we’ve creating a list of the top marketing influencers. These are individuals who are impacting how we do our jobs through blogging, books, speaking, and being amazing marketers.

Which marketing influencers should I follow on Twitter?

We’ve chosen 70 of the best marketers out here and put them below, along with their titles, links to their websites or blogs, and their Twitter handles. Not only that, but we’ve created a Top Marketing Influencers Twitter list you can subscribe to for their latest updates and commentary.

Top Marketing Influencers List:

Allen Gannett
Founder and CEO, TrackMaven

Amy Porterfield
Social Media Strategist, Specializing in Facebook Marketing
Co-author of “Facebook Marketing All-In-One for Dummies”

Andrea Vahl
Social Media Consultant, Strategist, and Speaker, Specializing in Facebook Marketing

Andrew Davis
Founder, Monumental Shift

Andy Crestodina
Co-founder and Strategic Director, Orbit Media
Author of “Content Chemistry: The Illustrated Handbook for Content Marketing”

Ann Handley
Chief Content Officer, Content Marketing Institute
Author of “Everybody Writes” and “Content Rules”

Ann Smarty
Founder, MyBlogU.com
Community and Brand Manager, Internet Marketing Ninjas
Owner, MyGuestBlog and SEOSmarty.com

Arnie Kuenn
CEO, Vertical Measures
Author of “Content Marketing Works: 8 Steps to Transform Your Business”

Augie Ray
Research Director Covering Customer Experience for Marketing Leaders at Gartner

Avinash Kaushik
Chief Education Office and Co-founder, Market Motive Inc.
Digital Marketing Evangelist, Google

Barry Feldman
Owner, FeldmanCreative

Brian Balfour
Founder and CEO, Reforge

Bernie Borges
Founder, CEO, and Executive Producer of the podcast Social Business Engine, Find and Convert

Beth Comstock
Vice Chair, GE

Brian Carter
CEO and Digital Marketing Consultant, The Carter Group

Brian Clark
Founder and CEO, Rainmaker Digital

Brian Fanzo
CEO, iSocialFanz
Founder, Backlamp

Brian Solis
Principal Analyst, Altimeter Group
Author of “X: The Experience When Business Meets Design”

Bryan Kramer
President and CEO, PureMatter Brand Marketing & Interactive
Author of “Shareology”

C.C. Chapman
Co-founder, SocialGood.Club
Adjunct Professor of Marketing and Communications, Bentley University
Host and Producer of the podcast Managing the Gray
Author of “Amazing Things Will Happen” and Co-author of “Content Rules”

Carlos Gil
Global Head of Social Media, BMC Software
Course Instructor of Snapchat for Beginners, Udemy

Chris Brogan
CEO, Owner Media Group
Co-author of “The Impact Equation: Are You Making Things Happen? Or Just Making Noise?” and “Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust”

Christopher Penn
Vice President of Marketing Technology, SHIFT Communications
Co-host of the podcast Marketing Over Coffee

Darren Rowse
Owner and Editor, Problogger
Owner and Editor, Digital Photography School
Co-author of “Problogger: The Book”

Dave Peck
Global Head of Digital and Social Media Marketing, PayPal
Author of “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign”

David Beebe
VP of Global Creative and Content Marketing, Marriott International
Founder, David Beebe Projects

Donna Moritz
Social Media Strategist, Visual Marketing Specialist, and Founder, Socially Sorted

Gary Vaynerchuk
CEO, VaynerMedia
Co-founder, VaynerRSE
Host of DailyVee and The #AskGaryVee Show

Gini Dietrich
Founder and CEO, Arment Dietrich, Inc.
Author of “Spin Sucks” and Co-author of “Marketing in the Round”

Guy Kawasaki
Chief Evangelist, Canva
Executive Fellow, University of California, Berkeley, Haas School of Business
Co-founder, Alltop
Co-founder, Garage Technology Ventures

Heather Lloyd-Martin
CEO, SuccessWorks

Ian Cleary
Founder and CEO, RazorSocial
CEO, RazorCoast

Jay Baer
President, Social Media and Content Marketing Strategist, Convince & Convert
Author of “Hug Your Haters: How to Embrace Complaints and Keep Your Customers”

Jesse Noyes
Director of Product Marketing and Inbound, Kahuna

Jessica Mack
Social Media and Marketing Consultant, Jessica Mack
Artist, Brown Paper Bunny
Blogger, Sweet Divergence

Joanna Lord
CMO, ClassPass

Joanna Wiebe
Copywriter and Founder, Copy Hackers

Joe Chernov
VP of Marketing, InsightSquared

Joe Pulizzi
Founder, Content Marketing Institute
Author of “Epic Content Marketing”

John Jantsch
President, Duct Tape Marketing
Founder, Duct Tape Marketing Consultant

John Lee Dumas
Host of the podcast EOFire
Author of “The Freedom Journal”

Jonah Berger
Professor of Marketing, Wharton School of Business, University of Pennsylvania
Author of “Contagious” and “Invisible Influence”

Kevan Lee
Director of Marketing, Buffer

Kim Garst
Social Selling Strategist, Boom! Social
Author of “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”

Kristina Halvorson
CEO, Brain Traffic
Founder, Confab Events
Author of “Content Strategy for the Web”

Kyle Lacy
VP of Marketing, OpenView Venture Partners
Author of “Branding Yourself”

Lee Odden
Co-founder and CEO, TopRank Marketing
Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing”

Marcus Sheridan
President, The Sales Lion

Mari Smith
Social Media Consultant, MariSmith.com
Co-author of “Social Media Relationship Age”

Mark Schaefer
Executive Director, Schaefer Marketing Solutions
Adjunct Marketing Professor, Rutgers University
Author of “The Tao of Twitter”

Matt Heinz
President, Heinz Marketing

Michael Brenner
CEO, Marketing Insider Group
Author of The Content Formula

Michael Stelzner
Founder and CEO, Social Media Examiner
Host of the podcast Social Media Marketing
Author of “Launch: How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged”

Mitch Joel
President, Mirum
Author of “Six Pixels of Separation”
Host of the podcast Six Pixels of Separation

Neal Schaffer
CEO and Principal Social Media Strategy Consultant, Maximize Your Social
Author of “Maximize Your Social”
Founder and Social Media Editor-in-Chief, Maximize Social Business
Social Media Marketing Mini-MBA Faculty, Center for Management Development, Rutgers University

Neil Patel
Co-founder, Crazy Egg, Hello Bar, and KISSmetrics
Founder of the blog Quick Sprout

Nick Cicero
Founder and CEO, Delmondo

Noah Kagan
Chief Sumo, AppSumo.com

Pam Moore
Founder and CEO, Marketing Nutz
Host of the podcast Social Zoom Factor
Co-author of “Social Media Relationship Age” and “Game Changers: America’s Leading Entrepreneurs and How They’re Changing The Game, and You Can Too”

Rand Fishkin
Founder and CEO, Moz

Rebekah Radice
CMO, Post Planner
Consultant, Rebekah Radice
Co-founder and Chief Experience Office, Imagine WOW!

Robert Rose
Chief Strategy Advisor, Content Marketing Institute
Senior Contributing Analyst, Digital Clarity Group

Rohit Bhargava
Founder and CEO, Influential Marketing Group
Adjunct Professor for Marketing and Public Speaking, Georgetown University

Sandy Carter
General Manager, Ecosystems and Startups, IBM
Author of “Get Bold: Using Social Media to Create a New Type of Social Business”

Seth Godin
Founder, Squidoo.com
Author of “What To Do When It’s Your Turn”

Shane Snow
Co-founder and CCO, Contently
Author of “Smartcuts: How Hackers, Innovators and Icons Accelerate Success”

Tamara McCleary
Founder, CEO, and Brand Ambassador, Thulium

Ted Rubin
Social Marketing Strategist and Acting CMO, Brand Innovators
Author of “Return on Relationship”

Travis Wright
CMO and Chief Marketing Technologist, CCP Global
Co-host of the podcast VB Engage
Co-author of “Digital Sense”

Vincenzo Landino
Co-Founder and Creative Director of Aftermarq
Host of the podcast Brand Boost

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