Spark 2016 Presentation Decks


Thanks for attending Spark 2016 this year in Washington, D.C.! We had a terrific lineup of marketing influencers on the agenda this year. Revisit all of your favorite sessions with a self-guided tour through the presentation decks below!

For more from these marketing movers and shakers, check out our list of must-read marketing articles, videos, and more to pair with each speaker’s session.

Spark 2016 Keynotes

Our Predictive Future
by Allen Gannett, CEO, TrackMaven

Watch Allen’s Spark 2016 opening keynote on Facebook Live!

See Allen’s complete presentation deck here:

Those Who Tell the Stories Rule the World
by Shane Snow, Chief Creative Officer, Contently

Watch Shane’s Spark 2016 keynote on Facebook Live!

See Shane’s complete Spark 2016 presentation deck here:

Lean Content
by Stephanie Hay, Head of Content at Capital One

Watch Stephanie’s Spark 2016 keynote on Facebook Live!

The “Humans of New York” Story
by Brandon Stanton, Photographer and Author, Humans of New York
Presentation not available. Suggested read: Humans of New York Creator Brandon Stanton on Storytelling and Digital Marketing

Spark 2016 Breakout Sessions

How My Podcast Got Over 1.5M Downloads in 1 Year
by Nathan Latka, Founder and CEO,

Inbound Marketing vs. Account Based Marketing: A False Choice?
by Joe Chernov, VP Marketing, InsightSquared

5 Questions to Ask Yourself Before Launching a Social Content Program
by Lauren DiPaola, Senior Vice President, Digital, Weber Shandwick

Paying for PR—and Other Myths of Pitching the Media
by Matt Siegel, Editorial Consultant, Matt Siegel Media

How I Learned to Love the Algorithm: Writing Great Content in a Social Era
by Jean Ellen Cowgill, President, Atlantic Media Strategies
Presentation not available. Suggested Read:
Hold On, Let Go, Jump In: Three Lessons from New-School Digital Media and Old-School Client Service

Between the Sheets of M Live
by David Beebe, VP, Global Creative and Content Marketing Marriott International
Presentation not available. Suggested Read:
Launching and Scaling a Truly Global Content Marketing Program

Disengaged: How to Use Insight, Content and Digital to Activate, Engage and Transform Your Audiences
by Tara-Nicholle Nelson, Founder and CEO, Transformational Consumer Insights, Inc.

Why Your Social Content is Killing Your Bottom Line
by Noah Lomax, Global Social Strategy Manager, HP, Inc.

How to Amplify Targeted Content With Targeted Social Advertising & Content Technologies
Travis Wright, Chief Marketing Technologist, CCP Global

The Rules of Subtraction: How Working With Less Can Help You Achieve More
Heidi Joy Tretheway, Senior Marketing Manager, OpenStack Foundation

Searching for the Content Bigfoot: How to Create a Data-Driven Content Marketing Strategy
Dayna Rothman, Director of Content, Everstring

Headline Testing May Be The Single Most Impactful Thing You Can Do
Ory Rinat, Director of Digital Strategy, The Heritage Foundation

Growing Your Digital Audience
Ari Isaacman Bevacqua, Growth Strategy Editor, The New York Times

Pursuit Marketing: Getting Up Close and Personal
Nick Panayi, Head of Global Brand and Digital Marketing, CSC
Presentation not available. Suggested Read:
How To Be A Marketing Metrics Hard@ss

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