Happy #SocialMediaDay! As you’re tweeting and posting away about what’s new on social, we wanted to help you create amazing content for your brand with this list of our best social media guides.
Creating amazing content doesn’t have to be rocket science! Use these guides and reports to help you shape your marketing strategy, so you can get back to the business of creating impactful content.
Best Social Media Guides List
The Fortune 500 Instagram Report (2016 Edition)
Fortune Magazine’s annual Fortune 500 list ranks America’s largest corporations by total revenue for their respective fiscal years. In short, these 500 companies are the dominant revenue generators in American business. Given the huge success of Fortune 500 companies in the business world, their Instagram marketing strategies provide actionable insights for ROI-hungry marketers.
This report examines a year’s worth of Instagram content from Fortune 500 brands, from May 1, 2015, to May 1, 2016. In total, this analysis covers 41,071 unique Instagram posts. In this report, you’ll learn about:
- Trends in Instagram adoption and usage.
- Components of top performing posts, including filter and hashtag usage.
- The most competitive and most effective times to post.
- Benchmarks for Instagram follower growth, engagement, and more.
The Snapchat Marketing Guide for Brands
The premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it comes to using the platform for brands, things get complicated.
We created The Snapchat Marketing Guide for Brands to help marketing teams understand the allure of Snapchat, evaluate its relevancy and impact, and create amazing content on the network. In this guide, you’ll learn:
- How to navigate, build, and distribute content in the Snapchat interface.
- Best practices for “snap” creation, distribution, and audience engagement.
- How to promote and report on the ROI of your brand’s Snapchat account.
How to Identify Your Most Engaging Content
Every piece of content you create takes time and money to produce. Shouldn’t you make sure that you are investing in the right content to maximize ROI?
To understand what you should invest in, look at your best performing content to identify themes you can use to optimize your content. Then look at your competitor’s content to gain insights that can help improve your content.
Using examples, this guide will show you:
- How to find out what is driving the most engagement with content by your brand and its competitors.
- The best way to analyze content.
- How to use TrackMaven in your content analysis.
- Find out which topics, tactics, visuals, and links drive the most engagement for your brand and its competitors.
The Ultimate Marketing Calendar
Holidays and national days are constantly trending on social media. Wouldn’t it be great if you had a marketing calendar that contained them all?! There are so many holidays and observances out there that there are bound to be plenty that are relevant to your brand. Keep track of them all in one handy place.
We created the Ultimate Marketing Calendar, a downloadable Google Calendar with 2,346 holidays and observances that you can use as a springboard for your content strategy. When there’s been a hashtag used in the past for that day, we’ve included them for easy access. (Instructions for downloading an iCal file are included.)
The Content Marketing Paradox Revisited
Many marketers are spinning their wheels generating content that doesn’t move the needle. Our report — The Content Marketing Paradox Revisited — tackles this unsettling trend with insights from the most comprehensive analysis of the state of digital content marketing to date.
We analyzed 50 million pieces of content from 22,957 brands across all major industries. Collectively, our analysis included 12 months of brand-generated content across six digital channels — Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs — with a combined total of 75.7 billion interactions.
Our research led to some remarkable findings, including:
- Why brands are generating more content with less return.
- Which social networks are noisiest and which are best suited for a pay-to-play strategy.
- Why blogging is still a core competency for brands in 2016.
- How digital strategy must change as social networks fight to monetize.
2016 Social Media Strategy Report: B2B Edition
For our report — the 2016 Social Media Strategy Report: B2B Edition — we analyzed more than 500,000 pieces of social content from 316 leading B2B brands in 17 industries across five key social channels! This analysis led to some remarkable findings on:
- Which B2B industries get the greatest impact from social media marketing.
- The most effective strategies for social in each industry.
- Differences in social media usage, impact, and priorities across the B2B landscape.
Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks. The industries featured in this report include Pharmaceuticals, Professional Services, Software, Medical, Energy, Financial Services, Aerospace & Defense, Biotech, Chemical Manufacturers, Computer Hardware, Construction, Electrical Equipment, Engineering, Logistics & Shipping, Machinery, Motor Vehicles & Parts, Wholesalers.
2016 Social Media Strategy Report: B2C Edition
For the 2016 Social Media Impact Report: B2C Industry Edition report we analyzed 350,000 pieces of content from 213 leading B2C brands in 10 industries across 5 key social channels. This analysis led to some remarkable findings on:
- Which B2C industries get the greatest impact from social media marketing.
- The most effective strategies for social in each industry.
- How disruptive brands build loyal audiences on saturated social networks.
The B2C industries featured in this report include: Apparel, Automakers, Consumer Products, Entertainment, Food & Beverage, Hospitality, Insurance, Retail, Restaurants, and Telecommunications & Cable.
Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.