First, digital advancements gave us speed of deliverability. Now, they give us interactivity. Combine that with a contentious election year, and we’ve got voting booth selfies on our hands.
Digital disruption of the election news cycle has reached a fever pitch. So when Facebook launched Facebook Reactions — the more nuanced “Love,” “Haha,” “Wow,” “Sad,” and “Angry” interactions, in addition to the traditional “Like” — we couldn’t help but wonder: How does the public react to the 2016 presidential candidates online? Who’s the most “love-able” candidate? The most laughable? The most anger-inducing? We put the TrackMaven marketing analytics platform to work to find out.
P.S. If you’re still only measuring traditional Facebook likes, you’re missing out on qualitative data. We’re proud to track Facebook Reactions in our platform to show you how your audience feels about your Facebook content. Request a free demo to learn more!