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Spark 2017 Presentation Decks

The 2017 Spark marketing summit by TrackMaven brought together marketing leaders from elite companies and organizations to explore the future of marketing, analytics, and technology-assisted creativity. Experience the powerhouse of marketing ingenuity created by the conference’s speakers through a self-guided walkthrough of the presentations below. For more about our speaker and participants, check out our…

Social Media ROI: Can You Prove It?

Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. But few marketers can justify these escalating…

2017 Facebook Advertising Report: Budgets and Benchmarks

Four million businesses actively advertise on Facebook — 30 times more than on Twitter and eight times more than on Instagram. That’s one incredible source of ad revenue for Zuckerberg. But for businesses seeking to stand out on Facebook, that’s a whole lot of competition. New research indicates just how hard it is to keep pace…

Instagram Report: How to Post Like the Fortune 500

This post features insights from our new ebook, The Fortune 500 Instagram Report. Download your free copy to learn how America’s biggest brands use Instagram, including the best times to post, trends in hashtag and filter usage, and more. Fortune Magazine’s annual Fortune 500 list ranks the dominant revenue generators in American business. Given the huge…

Welcoming 10Stories to the TrackMaven Family!

In building a company, there are countless memorable moments. For the TrackMaven team, 2016 has already been full of them. This quarter, we’ve been happy to bring four new innovations to market that benefit our customers, including our Executive Dashboard, Social Insights, Paid Content Detection, and Facebook Reactions monitoring. In that same spirit, we are delighted…

Introducing Social Insights Powered by Predictive Analytics

It is a big month for new feature releases at TrackMaven! We have just launched our first predictive analytics feature to help you optimize your content strategy. By analyzing historical data from each social channel, TrackMaven Social Insights provides actionable tips for your team to increase engagement with social media content. Learn more about this…

Track Your Success With TrackMaven’s Marketing Analytics Dashboard

Marketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one centralized report — which is precisely why we’ve launched our new TrackMaven marketing analytics dashboard! I’m excited to give you a quick rundown of the…

Introducing the Content Marketing Paradox Revisited

This post features insights from our most comprehensive analysis of digital content marketing to date — The Content Marketing Paradox Revisited. Download your copy to learn from our analysis of 12 months of marketing activity from 22,957 brands and 50 million pieces of content across all major industries. When we first introduced the idea of…

Announcing the 2016 B2C Social Media Impact Report

While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove to be most and least effective? Which B2C brands build loyal, engaged communities, and which simply post content into the cacophony? To find out, we used the TrackMaven software…

The Top B2B Marketing Trends For 2016

The latest research from CMI and Marketing Profs reveals best practices for B2B marketers. So what are the top content marketing trends?

How Do You Stack Up Against The Best Brands In Your Industry?

Without competitive benchmarks, how do you know what success looks like in your industry? The short answer is: you don’t. Industry benchmarks put your content in context. And with all the brands elbowing for attention from your buyers, creating and distributing the right content at on the right channels at the right times competitive advantage. Industry benchmarks let you spot areas for improvement, learn…

Top Marketing News: Facebook’s Prioritized Stories, Mobile-Friendly Email Trends, And More!

The digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead. To help you stay up to date on what matters in digital marketing today, we’ve put our competitive intelligence platform to work to surface the week’s top…