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Marketing ROI

The Best Facebook Analytics Tools of 2017

There are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available, making a search for the best Facebook analytics tools essential. It’s easy to see why marketers would favor…

How to Use Marketing Analytics to Improve Agency Partnerships

The marketing agency partnership can be draining and rewarding. You’ve got a lot of projects in the air and only two hands with which to keep them aloft: one hand being the performance and the other being the partnership itself. We’ve learned that for an agency partnership to succeed, there needs to be close coordination…

How to Explain Marketing Strategy and Analytics to Other Executives

Marketing is critical to the growth of your business. You know, and I know it. But do other executives know it? If you’ve ever encountered resistance to your marketing strategy, or received unhelpful “suggestions” driven by poor understanding of how marketing works, the answer is probably not. The problem here is that, despite working with each…

Getting the C-Suite to Give a Damn About Social Media

CMOs and their digital leaders are fighting an uphill battle. The challenge? Convincing the C-suite that social media investment is worth a damn. Most CMOs, however, are going into this battle without armor. Only 18 percent of CMOs can quantitatively show the impact of social media performance on their business. That’s just poor preparation. CEOs are…

Content Marketing Dashboard: How to Build It So the Budget Will Come

We live in a golden age of marketing; an age where we as marketers can finally prove our worth to the organization and show off how indispensable we are. Metrics allow us to demonstrate our value to the company and at last receive credit where credit is due. But only if we have the wit…

Sports and the Value of Digital Advertising: More Than an Add-on

When you offer ad packages to potential sports brand partners, where does digital advertising fit in? Is it at the top of the list? Or is it a footnote on page five? Most sports brands offer promotional partnerships and ad packages that have digital marketing components such as social media mentions, digital advertising space, and…

Digital Marketing ROI: 4 Best Practices That Will Save Your Job

CMOs are facing incredible pressure to drive revenue for their companies and prove digital marketing ROI. Research shows that 70 percent of marketing leaders believe their organizations expect marketing to be the primary driver of revenue and business growth. Furthermore, CMOs that don’t perform will soon be on their way out. Forrester predicts that 30…

How to Take the Pain Out of Measuring Marketing Effectiveness

As a marketing leader, you’ve likely read your share of articles talking about how hard it is to measure marketing effectiveness. And while I agree that marketing performance measurement is not something a lot of marketers feel comfortable with, the truth is, with the right tools and processes, it doesn’t have to be as painful…

3 Ways Misalignment is Sabotaging Your Marketing Team

Data-driven management is essential to mobilize and motivate a well-oiled marketing team. Equip yourself with actionable strategies, technology recommendations, and budgeting trends in TrackMaven’s 2017 Marketing Leadership Survey. Studies (and common sense) tell us that when marketing is aligned with cross-functional teams, businesses see faster revenue growth and higher profitability. With all of this evidence,…

Have You Really Found the Best Marketing Analytics Tool? Think Again.

So your company has finally listened and decided to invest in the best marketing analytics tool? Fantastic news! You’re one step closer to turning your marketing department into a well-oiled, revenue-generating machine. But wait — which ones are on your shortlist? You’ve got a web analytics tool, a social media analytics tool, and a content…

How to Analyze Social Media Data for Your Business

Like the saying “it’s what’s inside that counts” teaches us not to judge people by their looks alone, learning how to analyze social media data is about more than just vanity metrics, i.e. the likes and clicks your campaign posts generate. Measuring social media analytics requires a comprehensive strategy that takes into account all channels…

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report

Do you know how your social media, blog, public relations, and website performance compare against your industry average? TrackMaven’s 2017 Digital Marketing Analytics Performance Report provides these answers and more. Our latest research effort goes far beyond broad best practices by drilling down to industry-specific benchmarks for 13 industries and 39 sub-industries. Using our marketing analytics platform, we analyzed 12…

How Marketing Revenue Attribution Proves Your Value

Have you ever had trouble justifying your marketing budget? As a CMO, do you feel that nobody truly appreciates how much value marketing brings to the company? If the answer to either question is yes, then you’ve probably never explored marketing revenue attribution before. Marketing revenue attribution is the process of identifying which marketing actions,…

The Best Social Media Analytics Tools of 2017

Your social media budget may be rising, but how do you know if your company’s social content is impacting business goals? The sad truth is, only 4.6 percent of marketing leaders say their social media efforts contribute “very highly” to business performance. If you, too, are struggling to show impact, this list of the best…

What Is Good ROI for Your Marketing Campaigns?

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means…

Building a Web Analytics Dashboard to Help You Report Results

The ability to report on your website performance isn’t just a “nice to have” for today’s marketers. It’s a “need to have.” This makes building a web analytics dashboard that connects marketing activities to on-site actions a big time-saver, and even a job-saver. According to a report by Econsultancy and Lynchpin, 97 percent of companies…

How to Calculate ROI for Marketing Activities

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes. When it comes to…

How to Build a Social Media Analytics Dashboard for Your Business

Social media spending is increasing, putting more pressure on marketers to track and prove ROI. Luckily, you can stay on top of your performance by tracking the right metrics in a social media analytics dashboard. Why marketing teams need a social media analytics dashboard The CMO Survey projects that the share of marketing budgets spent…

How to Set the Right Google Analytics Goals for Your Business Website

Google Analytics goals help marketers measure how well their website meets target objectives. But do you know the most valuable website actions and conversions to track for your business? If you’re unsure, or are undertaking a website redesign or rebrand, just ask yourself a simple question: why do you have a website in the first…

Digital Marketing in the Entertainment Industry: Using Analytics to Prove ROI

Digital marketing in the entertainment industry presents an opportunity for executive marketers to use analytics to prove the ROI from their efforts. Traditional marketing has something of a problem when it comes to the entertainment industry. It’s not just that traditional marketing suppliers are more sales-oriented now than partner-oriented; nor is it just that the…

How to Set Social Media Marketing Goals That Drive Revenue Growth

Identifying social media marketing goals that drive business results will help you prove the ROI from your social strategy. This is crucial for today’s marketers, most of whom are unable to tie social media initiatives to revenue. According to eMarketer, The CMO Survey by Duke’s Fuqua School of Business found that over 60 percent of…

Real-Time Marketing Analytics: Strategies for Improving ROI

Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what…

Customer Lifecycle Marketing: Retention Strategies to Increase Profit

It’s no secret that customer retention and loyalty is extremely important to business. So shouldn’t your marketing strategy target customers beyond the point of purchase to drive further business results? This is where customer lifecycle marketing can help you target existing customers for improved profitability and reduced marketing costs. A greater focus on improving brand…

Retail Marketing Analytics: How to Prove Your Impact on Sales

Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie. In fact, only 22 percent of marketers are confident that they have insight into…