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Competitive Analysis

The Best Facebook Analytics Tools for Your Business

There are many social media channels out there, but few can rival Facebook for its potential as a business-generating platform. In fact, 62% of marketers say they would pick Facebook over any other social media platform available. But the real advantage for businesses is the depth and breadth of Facebook’s analytics. With the right Facebook…

Higher Education Marketing: Why Universities Are Skyrocketing on Social

School is cool again. Scoff all you like; the numbers don’t lie. Higher education marketing statistics show that educational institutions experienced the highest follower growth across the social media landscape in recent years, with an average annual follower growth of 77 percent. In comparison, the wellness industry had the second highest annual growth at a…

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report

Do you know how your social media, blog, public relations, and website performance compare against your industry average? TrackMaven’s 2017 Digital Marketing Analytics Performance Report provides these answers and more. Our latest research effort goes far beyond broad best practices by drilling down to industry-specific benchmarks for 13 industries and 39 sub-industries. Using our marketing analytics platform, we analyzed 12…

How to Track Competitors’ Promoted Posts on Facebook

Are you struggling to increase ROI from your promoted posts on Facebook? If so, you’re not alone. Easy conversions from Facebook are no longer a given. Marketers now need to put more time and money behind their content to get results. But are you putting money behind the right content, or just inflating costs via…

How to Do a Competitive Analysis for Digital Marketing

It’s a dog-eat-dog world out there. That’s why competitive analysis is an essential skill for marketers who want to beat the competition. Conducting a marketing competitive analysis helps you: Compare the topics, tactics, and channels driving market performance for you and your competitors. Uncover opportunities to outperform the competition and differentiate your brand. Benchmark your…

Ecommerce Marketing Tips to Boost Your Revenue This Holiday Season

The holiday shopping season represents just a few months out of the year, but it can be the most critical time frame for a marketer. If ecommerce marketing is your sweet spot, there is no room for error. Your performance across the holiday season has an outsized impact on your company’s bottom line. To help your…

The 100 Best Brands According to Marketers

Coca-Cola and Pepsi. McDonald’s and Burger King. Verizon and AT&T. Marketing has its fair share of brands wars. But which brands do marketers admire most? To find out, we identified the 100 best brands, according to marketers. Here’s how: Thousands of marketers use the TrackMaven platform to track and benchmark their companies against leading competitors, influencers, peers,…

Are Software Companies in a Social Media Bubble?

Software companies are known for explosive growth. On social media, that stereotype holds true: Fortune 500 software brands blow all other major B2B industries out of the water in online audience growth. Just take a look at the graph below, which plots the average follower growth, average engagement ratio, and median social media audience size…

204 Marketing Webinars to Boost Your Skills

Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the 204 best marketing webinars from across the industry, to help you find what…

How to Motivate Your Team With Competitive Marketing Intelligence (+ Free Template)

There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. But this fear can be turned into a tool for success by motivating your team with competitive marketing intelligence. Consider as a cautionary tale the battle of…

Which MLB Teams Hit Home Runs on Social Media?

With spring training wrapping up, the best part of summer is almost here: baseball season! Like their counterparts across the universe of professional sports, Major League Baseball (MLB) teams lean heavily on social media to engage their fan bases. And the competition for MLB social media performance is just as stiff as it is on the field….

How Do You Stack Up Against The Best Brands In Your Industry?

Without competitive benchmarks, how do you know what success looks like in your industry? The short answer is: you don’t. Industry benchmarks put your content in context. And with all the brands elbowing for attention from your buyers, creating and distributing the right content at on the right channels at the right times competitive advantage. Industry benchmarks let you spot areas for improvement, learn…

A Guide to Understanding Your Competitive Landscape

It never hurts to know your competitive landscape. But for many companies, the roster of brands elbowing for market share is so vast and varied, it’s hard to identify where to start. Many of the enterprise marketers we work with struggle with competitive landscape analysis and identifying opportunities for growth. That’s in large part due to the…

The Power of Proactive Marketing

There are many aspects of life for which a proactive outlook is prescribed: health, homework, saving for retirement. Yes, for those with ambitious natures, a proactive outlook is the essential tenet of success. “Be proactive” is even the first habit outlined in Stephen R. Covey’s bestselling book, The Seven Habits of Highly Effective People. We believe “Be proactive” is also…

A Modern Marketing Showdown On The Small Screen: HBO vs. Netflix

There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore. We binge watch. A recent survey by Harris Poll on behalf of Comcast showed that 82% of U.S. adults say they binge-watch television. (The survey conductors defined binge-watching as “watching two or more TV episodes…