Content by

Blaire Kotsikopoulos


Real-Time Marketing Analytics: Strategies for Improving ROI

Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what…

Campaign Optimization

Holiday Marketing: How to Create Successful Content

Brands LOVE holiday marketing because the Internet loves holiday-related content. There are more than 2,300 holidays and observances in the year — some of them probably existing only on the Internet — which is an average of 6.42 holidays or observances every day. This presents plenty of opportunities for marketers to build awareness by joining…

Marketing ROI

3 Ways to Measure Marketing Performance in 2016

If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look at the contribution of your own marketing efforts toward this objective alone. However, this doesn’t provide the insight needed into what other brands are reaching…

Marketing ROI

The 4 Best Graphs for Revealing Trends in Marketing Data

A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and that make it possible for the unfortunately non-artistic (like myself) to make passable images for…