Content by

Ashley Sprano

4 Steps to Create a Data-Driven Content Strategy

For years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t have a workflow to evaluate that strategy and produce content. This is likely because marketers say that time is now their biggest challenge. However, having…

SMARTer Marketing Goals: Why Measurable Goals Are Crucial for Marketers

Studies show that people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Creating smarter marketing goals for your team is no different. Explicitly set, measurable goals are key for marketers to be successful.