All marketing budgets are finite. So how do you decide where the money goes?
To break down the spreadsheet gymnastics that is marketing budget planning, we invited Matt Heinz, President of Heinz Marketing, to advise marketing teams on the top five core budgeting considerations for 2017.
Matt joined #TrackMavenLive to outline the planning approaches that help the best marketing organizations make smarter budgeting decisions and get the most out of their investments.
Don’t let budget inefficiencies paralyze your team. Watch this webinar to learn:
- How to ditch the spending habits that sabotage your case for marketing dollars;
- The top budgeting priorities and trends for marketing leaders heading into 2017; and
- How to adjust your budget allocation to drive the right outcomes for your business.
Watch Matt’s complete presentation to get your 2017 marketing budget planning off to the right start!