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05.18.17 ‐ Washington, D.C. ‐ Newseum

The TrackMaven Blog

Improve your marketing strategy.

Everything you need to drive results, empower your team, and keep up with the latest marketing technology news.

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report

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How to Analyze Social Media Data for Your Business

Like the saying “it’s what’s inside that counts” teaches us not to judge people by their looks alone, learning how to analyze social media data is about more than just vanity metrics, i.e. the likes and clicks your campaign posts generate. Measuring social media analytics requires a comprehensive strategy that takes into account all channels…

The Marketer’s Guide to Twitter Analytics

Ah, Twitter. One of the three biggest channels dominating the social media marketing landscape, yet one of the most challenging channels to get right. Every day you see companies stumbling through their feeds, unsure of what they’re doing and whether or not it’s working. This is why using Twitter analytics to gain insight into your…

The Best Social Media Analytics Tools of 2017

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Power Results-Driven Strategies With Marketing Campaign Optimization

Marketing campaign optimization is key for turning your strategy into a powerful marketing machine. But many marketers struggle to stay on top of optimization best practices. Have you ever felt that, despite the best of intentions, your marketing strategy is like a paper tiger? It has the shape and form of something grand, but is…

Why Tracking Competitors’ Promoted Posts on Facebook Is Critical

Are you struggling to increase ROI from your promoted posts on Facebook? If so, you’re not alone. Easy conversions from Facebook are no longer a given. Marketers now need to put more time and money behind their content to get results. But are you putting money behind the right content, or just inflating costs via…

5 Ways Better CMO and CIO Alignment Drives Business Growth

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How Marketing Revenue Attribution Proves Your Value

Have you ever had trouble justifying your marketing budget? As a CMO, do you feel that nobody truly appreciates how much value marketing brings to the company? If the answer to either question is yes, then you’ve probably never explored marketing revenue attribution before. Marketing revenue attribution is the process of identifying which marketing actions,…

Using Salesforce for Marketing: Campaign Best Practices

With an estimated subscriber base of over 3 million users, Salesforce has become a common element among the world’s best-performing companies—in any industry. Why is using Salesforce for marketing so common? And why not? It’s a versatile CRM that can fit into nearly any sales and marketing process. Because sales and marketing are working off…

Marketing Change Management: Switching Technology for Better Results

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What Is Good ROI for Marketing Campaigns?

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means…

Building a Web Analytics Dashboard to Help You Report Results

The ability to report on your website performance isn’t just a “nice to have” for today’s marketers. It’s a “need to have.” This makes building a web analytics dashboard that connects marketing activities to on-site actions a big time-saver, and even a job-saver. According to a report by Econsultancy and Lynchpin, 97 percent of companies…

How to Set the Right Google Analytics Goals for Your Business Website

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How to Calculate ROI for Marketing Activities

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes. When it comes to…

Creating an Integrated Marketing Campaign to Maximize Your Impact

If you’re not using an integrated marketing campaign strategy, then you’re not using your marketing channels effectively, and losing out on ROI because of it. Having an integrated marketing campaign requires identifying the channels that work best for your brand and strategically leveraging them together to maximize impact. This means that for your integrated campaign…

Real-Time Marketing Analytics: Strategies for Improving ROI

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Social Media Sentiment Analysis vs. Social Incident Response: What’s the Difference?

Social media marketing is a many-headed hydra. From content distribution and campaign management to social listening and social analytics, it’s challenging to find the right division of labor to tame each element of social media management. But when it comes to preserving brand health, social media sentiment analysis and incident response are two often-confused components…

How to Build a Social Media Analytics Dashboard for Your Business

Social media spending is increasing, putting more pressure on marketers to track and prove ROI. Luckily, you can stay on top of your performance by tracking the right metrics in a social media analytics dashboard. Why marketing teams need a social media analytics dashboard The CMO Survey projects that the share of marketing budgets spent…

Social Media ROI: Can You Prove It?

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Digital Marketing in the Entertainment Industry: Using Analytics to Prove ROI

Digital marketing in the entertainment industry presents an opportunity for executive marketers to use analytics to prove the ROI from their efforts. Traditional marketing has something of a problem when it comes to the entertainment industry. It’s not just that traditional marketing suppliers are more sales-oriented now than partner-oriented; nor is it just that the…

How to Set Social Media Marketing Goals That Drive Revenue Growth

Identifying social media marketing goals that drive business results will help you prove the ROI from your social strategy. This is crucial for today’s marketers, most of whom are unable to tie social media initiatives to revenue. According to eMarketer, The CMO Survey by Duke’s Fuqua School of Business found that over 60 percent of…

Customer Lifecycle Marketing: Retention Strategies to Increase Profit

It’s no secret that customer retention and loyalty is extremely important to business. So shouldn’t your marketing strategy target customers beyond the point of purchase to drive further business results? This is where customer lifecycle marketing can help you target existing customers for improved profitability and reduced marketing costs. A greater focus on improving brand…

Retail Marketing Analytics: How to Prove Your Impact on Sales

Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie. In fact, only 22 percent of marketers are confident that they have insight into…

How to Impress the C-Suite With Revenue-Driven Marketing

Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when it comes to proving business value. Among the various departments in an organization, marketing has been the haziest in terms transparency. It’s considered a “soft…

Tracking Marketing ROI? Start With These 5 Questions

Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is even harder. With so many touch points, it’s hard to pinpoint exactly which tweet, blog post, or ebook converted someone into a customer. To break down marketing…

How to Do a Competitive Analysis for Digital Marketing

It’s a dog-eat-dog marketplace. That’s why learning how to do a competitive analysis is so crucial for marketers who want to beat the competition. Conducting a marketing competitive analysis helps you: Compare the topics, tactics, and channels driving market performance for you and your competitors. Uncover opportunities to outperform the competition and differentiate your brand….

Ask a CMO: How to Build a High-Performance Marketing Team

All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share her four-step process for structuring, organizing, and incentivizing a high-performance marketing team. Watch the complete presentation now, or read the key takeaways below! How to build…

How to Measure Brand Awareness and Prove ROI

Marketers across all industries are trying to figure out how to measure brand awareness for their company, while simultaneously having to justify their budgets with ROI. These two tasks don’t always compliment each other. Why? Because it’s incredibly challenging to connect an investment in brand awareness to business revenue. But by learning how to measure…

The Most Effective Marketing Channels for Your B2C Business

With so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration. Will email deliver more value than social media? SEO or paid search? Which are the most effective marketing channels? For starters, the trends are clear when it comes to online versus…

The Best CMO Dashboards Use These KPIs

Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up your CMO dashboard and rattle off an update with up-to-the minute results. No need to rely on old numbers, ask your staff to do a…

2017 Marketing Conferences You Don't Want to Miss

Do you know how many marketing events there are in North America next year? Thousands. Do you know how many I can afford? Not enough! If I had an unlimited budget—and unlimited time—I would’ve picked all of them. But I don’t, so I’ve found the best marketing conferences of 2017 based on cost, value, and…