The TrackMaven Blog

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Everything you need to drive results, empower your team, and keep up with the latest marketing technology news.

Featured

The Best Social Media Analytics Tools of 2017

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Marketing ROI

What Is Good ROI for Marketing Campaigns?

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means…

Marketing ROI

Building a Web Analytics Dashboard to Help You Report Results

The ability to report on your website performance isn’t just a “nice to have” for today’s marketers. It’s a “need to have.” This makes building a web analytics dashboard that connects marketing activities to on-site actions a big time-saver, and even a job-saver. According to a report by Econsultancy and Lynchpin, 97 percent of companies…

Featured

Using Salesforce for Marketing: Campaign Best Practices

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Marketing ROI

How to Calculate ROI for Marketing Activities

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes. When it comes to…

Featured

5 Ways Better CMO and CIO Alignment Drives Business Growth

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Campaign Optimization

Social Media Sentiment Analysis vs. Social Incident Response: What’s the Difference?

Social media marketing is a many-headed hydra. From content distribution and campaign management to social listening and social analytics, it’s challenging to find the right division of labor to tame each element of social media management. But when it comes to preserving brand health, social media sentiment analysis and incident response are two often-confused components…

Featured

Marketing Change Management: Switching Technology for Better Results

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Featured

How to Set the Right Google Analytics Goals for Your Business Website

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Marketing ROI

Customer Lifecycle Marketing: Retention Strategies to Increase Profit

It’s no secret that customer retention and loyalty is extremely important to business. So shouldn’t your marketing strategy target customers beyond the point of purchase to drive further business results? This is where customer lifecycle marketing can help you target existing customers for improved profitability and reduced marketing costs. A greater focus on improving brand…

Marketing ROI

Retail Marketing Analytics: How to Prove Your Impact on Sales

Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie. In fact, only 22 percent of marketers are confident that they have insight into…

Featured

Real-Time Marketing Analytics: Strategies for Improving ROI

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Marketing ROI

How to Impress the C-Suite With Revenue-Driven Marketing

Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when it comes to proving business value. Among the various departments in an organization, marketing has been the haziest in terms transparency. It’s considered a “soft…

Marketing ROI

Tracking Marketing ROI? Start With These 5 Questions

Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is even harder. With so many touch points, it’s hard to pinpoint exactly which tweet, blog post, or ebook converted someone into a customer. To break down marketing…

Featured

Social Media ROI: Can You Prove It?

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Competitive Analysis

How to Do a Competitive Analysis for Digital Marketing

It’s a dog-eat-dog marketplace. That’s why learning how to do a competitive analysis is so crucial for marketers who want to beat the competition. Conducting a marketing competitive analysis helps you: Compare the topics, tactics, and channels driving market performance for you and your competitors. Uncover opportunities to outperform the competition and differentiate your brand….

Campaign Optimization

Ask a CMO: How to Build a High-Performance Marketing Team

All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share her four-step process for structuring, organizing, and incentivizing a high-performance marketing team. Watch the complete presentation now, or read the key takeaways below! How to build…

Marketing ROI

How to Measure Brand Awareness and Prove ROI

Marketers across all industries are trying to figure out how to measure brand awareness for their company, while simultaneously having to justify their budgets with ROI. These two tasks don’t always compliment each other. Why? Because it’s incredibly challenging to connect an investment in brand awareness to business revenue. But by learning how to measure…

Marketing ROI

The Most Effective Marketing Channels for Your B2C Business

With so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration. Will email deliver more value than social media? SEO or paid search? Which are the most effective marketing channels? For starters, the trends are clear when it comes to online versus…

Marketing ROI

The Best CMO Dashboards Use These KPIs

Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up your CMO dashboard and rattle off an update with up-to-the minute results. No need to rely on old numbers, ask your staff to do a…

Leadership

2017 Marketing Conferences You Don't Want to Miss

Do you know how many marketing events there are in North America next year? Thousands. Do you know how many I can afford? Not enough! If I had an unlimited budget—and unlimited time—I would’ve picked all of them. But I don’t, so I’ve found the best marketing conferences of 2017 based on cost, value, and…