In this webinar, Ory Rinat, Director of Digital Strategy at The Heritage Foundation, will offer an interactive look at his team’s methodology for A/B testing headlines, and the incredible impact this practice has on brand engagement.
Attend this webinar to learn:
- The impact a single headline test can have on a piece of content;
- How to quickly (and cheaply) run A/B tests on your headings;
- Best practices for writing headlines based on The Heritage Foundation’s research.