New digital channels make it easier than ever before to efficiently distribute that content to broad audiences. But despite this increase in marketers’ means of content delivery, our latest research shows that a growing majority of professional marketing content fails to have an impact.
In our new report, The Content Marketing Paradox: Is More Content Really Better?, we analyzed 13 million pieces of content from 8,800 brands over 24 months. This led to some remarkable findings on:
- Why brand-generated content is earning such low engagement;
- The best ways to overhaul ineffective content strategies;
- Why a few brands are getting the most ROI from their content with the least effort.