For our Marketing Maven’s Guide to Facebook, we analyzed over 1.5 Million posts from nearly 6,000 brand Pages. This led to some surprising insights into the best way to engage customers on Facebook, including:
- The optimal times of day and week to post;
- Best practices for word count, tone, and punctuation; and
- Content attributes of top-performing content.
We found that when the various elements of a Facebook post are strategically crafted, the viral reach of Facebook content is extended in the News Feed. What are some of these insights, you ask? Don’t worry — we’ve boiled down the nuts and bolts of a perfect Facebook post into one infographic!