We analyzed 5,804 Facebook Pages and 1,578,006 Posts to find out.

We analyzed 5,804 Facebook Pages and 1,578,006 Posts to find out.

There are over 15 million brands and companies on Facebook now, with the number of users steadily topping over a billion. Given the saturation of interactions and content on this social media network, it is still a channel that marketers can and should cultivate. It’s imperative that marketers maximize engagement on Facebook, and we’ve discovered some surprising insights into the best ways to do just that in our Marketing Maven’s Guide to Facebook!

Here is what you will learn in the Marketing Maven’s Guide to Facebook:

  • Are posts during the work week or weekend more effective?
  • What kinds of Facebook posts get more engagement — text or picture-based?
  • What is the average grade-level of Facebook posts?
  • How does the use of hashtags affect social interactions?
  • Does use of exclamation points and question marks increase engagement?
  • What is the most effective word count for a Facebook post?

Download the guide to learn even more!