Real-time marketing involved using data reported instantaneously so marketers can make decisions based on information on what’s happening in that moment. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment.
Why is real-time marketing important?
With constant innovation in social media and other communications technology, real time marketing efforts are more effective than ever. With Facebook, Twitter, and other popular social sites, businesses can gather up-to-date information on their target audience. Within minutes, they can convert that information into a marketing message to be shared.
Everybody wants to be a part of the latest trend or newest fad. When companies strategically structure their advertisements to reflect a current event or craze, their product or service may become more appealing to consumers. Today’s consumers are all about instant gratification, so by tailoring a relevant marketing message to consumers in a time of need, they are more likely to buy a product or service because they will recognize the immediate utility that they can receive from it.
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In a Sentence
Allen uses real-time marketing to give customers immediate updates on their competition.