Multi-Touch Attribution — Definition — TrackMaven
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Multi-Touch Attribution

Have you claimed ownership of every customer touch point with your marketing campaigns, throughout the marketing funnel? Marketing attribution helps you track these touch points, and multi-touch attribution is the best way to capture the full picture of the business impact of your marketing campaigns.

What is multi-touch attribution?

A marketing attribution model determines how you credit leads across campaigns. The multi-touch attribution model allows marketers to credit multiple campaigns along the buyer’s journey.

Every conversion gets split between your campaigns, based on either a set of pre-defined rules, a statistical model, or both.

If you’re going to track campaigns carefully and weigh them against each other, this is the only marketing attribution model that provides weighted visibility from top-of-funnel engagement down to bottom-of-funnel conversion.

In a Sentence

With multi-touch attribution, I can quantify exactly what marketing campaigns John Doe interacted with before deciding to buy our product.