Dictionary Terms – TrackMaven
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Viewing all 5 terms in Paid Advertising Clear

Brand Loyalty

Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.

Cost Per Impression

Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions. CPM helps to determine other calculations for ads such as CPC (cost per click) and the CTR (click-through rate).

Display Ad

A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy.

Paid Advertising

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.

ROI (Return on Investment)

Return on investment (ROI) is a measurement of the value that an investment in marketing provides.