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Sabel Harris

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Sabel's posts
The_Value_of_A_Facebook_Like-Blog

The Value Of A Facebook Like

As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I Read more …

5-Metrics-to-Determine-Blog

5 Metrics To Show If A Piece Of Content Is Successful

Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When I was planning out what I was going to teach, it was hard for me to determine the best place to start because I had Read more …

051614_Maven-Book-Review-01

Maven Reads: 30 Books Marketers Must Read

Marketing is powered by new information, data, and insights that change almost daily. These factors are what make marketing so challenging and exciting, all at once. Now, during this rapid time, it’s a marketer’s job to keep up and create relevant content to feed the constant appetite of buyers. However, the knowledge that a marketer accumulates Read more …

The Marketing Maven's Guide to Facebook

Landing on the News Feed: The Marketing Maven’s Guide to Facebook

I vaguely remember when I first signed-up for Facebook and it was something so new that brought on so many possibilities to showcase who I was. But now things have changed — I’m much less worried about a new profile picture or if my status has been liked multiple times over. As a marketer, a Read more …

060914_Form-on-a-Website-Blog

Avoid the Contact Abyss: What You Should Know About Your Online Forms

Most of us go about our online actions without stopping to think about how we are interacting with branded content, websites, and landing pages. We visit a site, find what we are looking for, go through the steps to get it, and then go about our day. But as marketers, we have to look behind the digital Read more …

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