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Sabel Harris leads the marketing at TrackMaven. When she's not marketing, she's probably listening to some pop music or drinking too much coffee. (Funny thing, she does this while marketing too). Tweet or email her, unless, she's eating, she'll respond in record timing. View her bio

Sabel's posts
042214_Content_Marketing_Report

What Drives Content Virality: The Colossal Content Marketing Report

When I describe content, it’s hard to zero in on just one thing. Now, there’s an even bigger term to encompass it all — content marketing. Over millions of pieces of content marketing are published every day from social media posts, infographics, white papers, ebooks, emails, slideshares, presentations, marketing dictionaries, guest posts, blog posts — Read more …

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Why Are You Sharing These Scientific Posts?: The Science of Science

A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …

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3 Of The Most Forgotten Interrelated Brand Benchmarks

Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about the three facets of benchmarks and how to create your own marketing benchmarks; yet, that isn’t that isn’t where they stop. Marketing channels are without a doubt interrelated and just how these channels are connected so are the underlying benchmarks. Typically, a benchmark relies on other factors to even become a proceeding benchmark. Read more …

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Marketers Need To Wake Up: The Stagnant State of Email Report

After the Retweet Report, we came back to the drawing board to figure out another data report that we should tackle. We talked about taking on another social media channel or diving into the behemoth of the Content Marketing world; however, we decided that we needed to brand away from the former and do something to segway into the latter. Out came studying email and the data that we could dig up about one of the largest sources of ROI for Marketers. I was very excited about uncovering something unique like using 9 exclamation marks in a title or adding a golden number of hashtags showing that marketers are taking risks with one of the oldest marketing channels. Read more …

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How to Produce More Content

Often times I’m asked how I produce so much content and honestly, I’m a little stumped as well because most of the time I feel like I’m running into more blockages than actually writing. I can listen to complaints all day long because I know exactly how hard it is to keep up the production of content as fast as the rate that buyers are consuming it.
Alas, it’s a problem many marketers face. While trying to find the best content to create, the other side is actually producing a great piece of content. Read more …