The Value Of A Facebook Like


As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I… Read more

What Drives Content Virality: The Colossal Content Marketing Report

content marketing report

When I describe content, it’s hard to zero in on just one thing. Now, there’s an even bigger term to encompass it all — content marketing. Over millions of pieces of content marketing are published every day from social media posts, infographics, white papers, ebooks, emails, slideshares, presentations, marketing dictionaries, guest posts, blog posts —… Read more