The 176 Best Marketing Tools List – TrackMaven

The 176+ Best Marketing Tools List

marketing tools list

With over 3,500 brands in the marketing technology space, finding the right tool for your business can be tough. That’s why we’ve put together this marketing tools list of 176 of the best marketing products out there. We’ve even highlighted the top 10 right at the top!

This list includes software in the categories of marketing tools:
Advocacy and Influencer Marketing
Analytics and Attribution
Content Creation and Syndication
Content Optimization
Customer Success, Reviews, and Community Building
Lead Nurturing and Marketing Automation
Market Analysis
Project Management
Social Media Marketing
Website Management

As promised, here are the top 10 marketing tools we use right here at TrackMaven:

Top 10 Marketing Tools:

  1. TrackMaven – By far, of course, our team’s most important tool is the TrackMaven marketing analytics platform. We use it for content ideation, competitive intelligence, shaping our message, marketing attribution, and for benchmarking the impact of our marketing against industry competitors and historical performance. If you’d like to check it out, let us know!
  2. Slack – Slack for interoffice messaging and office announcements.
  3. Buzzstream – Buzzstream helps marketers build lists and track communication with media placement prospects.
  4. Optimizely – Optimizely is great for on-page A/B testing of different messaging, designs, and calls-to-action.
  5. Moz Pro – Moz Pro tracks links and mentions of your brand on external sites, use Moz Pro’s Open Site Explorer and Fresh Web Explorer.
  6. Sprout Social – Sprout Social’s platform allows marketers to manage social media engagement, publishing, and analytics with a variety of useful capabilities.
  7. Totango – Totango’s customer success platform helps SaaS companies analyze customer behavior.
  8. Everstring – Everstring leverages predictive analytics to score and prioritize your best accounts.
  9. GaggleAMP – GaggleAMP is a streamlined social amplifier and advocacy platform, primarily focused on employee participation.
  10. Marketo – Marketo provides marketing automation and lead management for businesses.

Advocacy and Influencer Marketing

Advocacy marketing is a rising trend, with tools that allow you to gamify employee and customer advocacy goals and initiatives.


GaggleAMP – GaggleAMP is a streamlined social amplifier and advocacy platform, primarily focused on employee participation.

Bloglovin’ – Bloglovin’ is a platform for discovering and reading blogs.
Boostinsider – On Boostinsider, companies can create campaigns and leverage social media influencers to promote their brands.
Crowdly – Crowdly, a advocate marketing platform, helps brands find, rank, and engage their top advocates.
Influitive – Influitive is a robust advocacy marketing platform centered around gamification, with an options for creating referral programs, rewards systems, and integration with Salesforce.
Klout – Klout is an app that ranks social media users according to their influence.
LoyaltyWorks – LoyaltyWorks designs and runs online, points-based loyalty reward and sales incentive programs.
Mavrck – Mavrck is a micro-influencer marketing platform for driving conversions on social media.
ReferralCandy – ReferralCandy provides customer referral program software.
SocialTwist – SocialTwist is is a social marketing platform for customer acquisition, engagement, and retention.
Spendsetter – Spendsetter is an advocacy marketing platform.
TapInfluence – TapInfluence is a platform that connects brands with influencer marketers to promote their content online.
Traackr – Traackr is an influencer analytics platform for influencer marketing strategies.
Zoomph – Zoomph identifies relevant social media trends and people in real time.

Analytics and Attribution

As more content is being produced, marketers are getting flooded with an overwhelming amount of data. That’s why it’s critical to have tools at your disposal that can help you measure the ROI of your marketing efforts.


TrackMaven – TrackMaven helps you understand how your marketing fares for all of your key performance indicators, compared to industry, influencer and competitor brands.

Bitly – Bitly is a link management platform.
CAKE – CAKE’s platform allows marketers to track, attribute and optimize their spend.
Clicktale – Clicktale is a customer experience analytics platform that offers website heatmaps, conversion funnels, session playback, and form analytics.
Conversion Logic – Conversion Logic helps advertisers track the effectiveness of their ads across devices and channels.
Demand Jump – DemandJump is a predictive marketing intelligence platform.
Google Analytics – Google Analytics helps you to keep track of your overall website traffic, and specific marketing goals.
GoSquared – GoSquared is a customer analytics and communication platform.
Hive Marketing Cloud – Hive is a customer analytics and communication platform for managing your customer journeys.
Indicative – Indicative helps marketers optimize customer conversion, engagement, and retention.
InsightSquared – InsightSquared’s platform provides sales analytics.
Kissmetrics – Kissmetrics is a customer intelligence and website analytics platform.


Your team can use a variety of tools to help them collaborate and create, develop, and share ideas.


Slack – Slack for interoffice messaging and office announcements.

box – Box is an online file sharing platform for businesses.
CA Flowdock – Flowdock has chat and inbox capabilities to encourage team collaboration.
Dropbox – Dropbox is a great way to organize, share, and store files.
Google Drive – Google docs and drives help teams to collaborate on spreadsheets and documents.
Hiver – Hiver provides email scheduling, templates, tracking, and shared contacts and notes.
INgage – INgage provides network experience solutions for connecting online working environments.
Jive – Jive is a social communication and collaboration platform.
Joincube – With Joincube, you can send instant messages, track tasks, and schedule meetings.
Sharepoint – Sharepoint is Microsoft’s interoffice file sharing and collaboration platform. It is also used to build websites.
Skype – Skype is an online instant messaging, voice, or video platform.
Socialtext – Socialtext is an internal communication and collaboration platform for businesses.
Yammer – Yammer is a social network companies can use for internal messaging and communication.

Content Creation and Syndication

Creating a variety of different types of content on different platforms can help your brand reach new audiences, and drive traffic to your website.

Brightcove – Brightcove Video Cloud is an online video hosting and player platform.
Ceros – Ceros is an interactive content creation platform for marketers and designers.
Contently – Contently provides a network for journalists and designers for brands, in addition to workflow tools and analytics.
Coschedule – CoSchedule is a drag-and-drop marketing calendar that allows you to schedule marketing, blog, and social content.
CrowdSource – CowdSource is an online platform for finding qualified writers, editors and moderators to solve large-scale content creation or data problems.
Curata – Curata’s flagship product enables marketers to find, organize, and share content on specific issues or topics.
Hemingway App – Hemingway App provides feedback for how you can improve your writing.
Kapost – Kapost is a B2B marketing operating system.
Medium – Medium has become a fast-growing publisher of content across all industries.
Newscred – Newscred offers solutions in content creation, marketing management, cross-channel publishing, and measurement.
Outbrain – Outbrain is an online advertiser specializing in presenting sponsored website links.
RebelMouse – RebelMouse is a publishing and curation platform for distributed content. – is a discovery, curation, and publishing platform.
ScribbleLIVE – ScribbleLIVE is a marketing platform for planning, creating, and distributing content.
Skyword – Skyword is a content marketing platform and media publishing company.
SnapApp – SnapApp is a content marketing platform for creating interactive content.
SurveyMonkey – SurveyMonkey is a content tool that allows you to create and publish online surveys.
Taboola – Taboola is a platform for content recommendation, audience acquisition, and native advertising.
Typeform – With Typeform, you can build online forms, surveys, quizzes, landing pages, and more.
UberFlip – UberFlip is a content marketing platform that allows you to create interactive content assets.
VideoBlocks – VideoBlocks is a subscription-based resource for downloading stock footage, video, looping motion backgrounds and more. – is an outsourcing an collaboration platform for creating infographics, videos, and ebooks for your marketing campaigns.

Content Optimization

A key part of creating impactful content is optimizing it for search and conversions.


Optimizely – For on-page A/B testing of different messaging, designs, and calls-to-action.

Brightedge – Brightedge is an SEO and content performance marketing platform.
Google AdWords – AdWords allows you to bid on sponsored spots in Google search results, and to do keyword research and targeting.
SEMrush – SEMrush is provides competitive intelligence tools for online marketing, including SEO, PPC, social media, and video advertising research.
Unbounce – Unbounce lets marketers build, publish and A/B test landing pages.
Yoast – Yoast SEO can help you improve on-page search engine optimization for your website content.
Tip: TrackMaven can also help you discover the topics your audience is engaging with and determine the distribution tactics that work for you. Learn more about how TrackMaven helps with content optimization.

Customer Success, Reviews, and Community Building

Your customers are the lifeblood of your business. Providing support, creating customer communities, and requesting reviews and feedback are all part of maintaining strong relationships with your brand’s supporters.


Totango – Totango’s customer success platform helps SaaS companies analyze customer behavior.

Bazaar Voice – Bazaarvoice connects brands, retailers, and consumers in their shopper network, delivering ROI through reviews, analytics, and targeted media.
Clarabridge – Clarabridge provides text analytics and customer experience software.
Connectivity – Connectivity offers products for online reviews and business listings management.
Disqus – Disqus is a blog comment hosting service.
Gainsight – Gainsight is a customer success management platform.
Higher Logic – Higher Logic is a cloud-based community platform. – is a hosted branded online community platform.
Lithium – Lithium provides customer community management software.
Mindtouch – Mindtouch is a customer success platform that provides self-service customer experiences.
Podium – Podium is an online review management platform.
ReviewTrackers – ReviewTrackers provides online review management software for requesting and tracking reviews.
Skilljar – Skilljar provides customer onboarding and training software.
SocialEngine – SocialEngine offers community software for building custom social network websites.
Vision Critical – Vision Critical’s customer intelligence platform allows companies to build communities of customers for insight.
Zendesk – Zendesk offers customer service and support ticket software.


Great design can make your brand stand out in a competitive environment, and help attract new customers.

Adobe Illustrator – Illustrator’s strengths lay in vector artwork, such as illustrations, icon design, logo design, etc.
Adobe InDesign – InDesign can be used for report design and layout.
Adobe Photoshop – Photoshop can be used for many different design elements.
Canva – Canva is a cloud-based graphic design platform.
GiphyCam – Create GIFs with this tool from the website
LapseIt – LapseIt is a mobile app that allows you to capture and share time-lapse videos.
PicsArt – PicsArt is a mobile photo editor and collage maker.
Pixlr – Pixlr is an online design platform, with both free and paid versions.

Lead Nurturing and Marketing Automation

Demand generation marketers care about driving leads, opportunities, and revenue. Over the past few years, demand generation has become highly tool-assisted, with many new lead nurturing and marketing automation technologies.


Everstring – Everstring leverages predictive analytics to score and prioritize your best accounts.
Marketo – Marketo provides marketing automation and lead management for businesses.

Adobe Marketing Cloud – Adobe Marketing Cloud is a collection of integrated online marketing and web analytics products by Adobe Systems.
adsquare – adsquare is an audience management platform for mobile programmatic advertising.
Blackbaud – Blackbaud provides fundraising management software designed for nonprofits.
Clearbit – Clearbit’s platform provides data appending for leads and accounts.
ConstantContact – ConstantContact offers email marketing software.
Contactually – Contactually is a web-based CRM tool.
Emma – Emma is an email marketing platform that enables users to create, send, and track email campaigns and surveys.
Hubspot – Hubspot essentially owns the term “inbound marketing” and it shows in their automation software.
IBM Marketing Cloud – IBM Marketing Cloud, formerly Silverpop Engage, is a cloud-based digital marketing automation platform that provides email marketing and lead management tools.
InsideView – InsideView is a market intelligence platform for sales and marketing operations.
MailChimp – MailChimp is an email marketing platform.
Nimble – Nimble is a social sales and marketing CRM for small businesses.
RadiumOne – RadiumOne is an advertising platform for online, video, social, and mobile advertising.
RedEye – RedEye integrates web analytics with email marketing to send targeted email campaigns.
Sage – Sage CRM is a customer relationship management tool.
Salesforce Marketing Cloud – Salesforce provides customer relationship management (CRM) and reporting.
Salestrakr – Designed for team use, Salestrakr’s CRM platform includes a calendar, task lists, sales tracking, and contact manager.
SAP – SAP’s business tools include their customer relationship management platform.
SAS – The SAS suite of marketing tools includes software for automation, optimization, and operations management.
SimplyCast – SimplyCast provides interactive and multi-channel communication software, including marketing automation.
SparkPost – SparkPost is a cloud-based email delivery service.
Yesmail – Yesmail offers email marketing software.


Events like conferences, product demonstrations, or webinars can provide a big boost to customer conversions both on and offline.

BrightTALK – BrightTALK provides video and webinar solutions for businesses.
Crowdcast – Crowdcast is a webinar and live streaming platform.
Cvent – You can use Cvent to manage and track registration for hosted events.
DoubleDutch – DoubleDutch is a mobile event app for love engagement marketing.
EventBrite – EventBrite is an event discovery platform and registration management tool.
GoToWebinar – GoToWebinar can be used to host virtual meetings and webinars.
Livestream – Livestream is an online video streaming platform for live events.
MeetApp – MeetApp is a mobile platforms for meetings and event management.
On24 – On24 is a platform for hosting webcasting and virtual events.
SocialTables – SocialTables provides tools for event diagramming, seating, and registration.
Zoom – Zoom provides video conferencing, simple online meetings, and cross platform group chat.

Market Analysis

Access to market data and information about current and potential future competitors can help your marketing team stay ahead of the pack.

CabinetM – CabinetM is a discovery platform that connects marketers to marketing technology.
Capterra – Capterra is an online platform that provides software reviews and ratings.
CrunchBase – Crunchbase is a discovery platform for companies and business leaders.
G2 Crowd – G2Crowd is a business software review platform.
GetApp – GetApp is a platform that allows you to review, compare and evaluate small business software.
Owler – Owler’s platform offers business information, providing news alerts, company profiles and polls.
Product Hunt – Product Hunt is a curation and review platform for mobile apps, websites, and technology products.
TrustRadius – TrustRadius is an online platform for business software reviews.


If a tree falls and nobody is around to hear it… You get the picture. Outreach around your brand and content can help you build links, drive traffic, and develop relationships with key influencers.


Buzzstream – Buzzstream helps marketers build lists and track communication with media placement prospects.
Moz Pro – Moz Pro tracks links and mentions of your brand on external sites, use Moz Pro’s Open Site Explorer and Fresh Web Explorer.

BuzzSumo – BuzzSumo’s platform serves as a resource for finding influencers.
Cision – Cision provides software for content marketing, media monitoring, media list building, distribution, and analysis.
Muck Rack – Muck Rack provides a database of media contact information, as well as capabilities for monitoring the news and reporting on the impact of your PR.
Rapportive – Rapportive is a Google plugin for confirming email addresses and other contact information using LinkedIn.
SimilarWeb – With SimilarWeb’s analytics tool, you can see other website’s traffic sources.
Streak – Streak is a plugin for email tracking and scheduling in Gmail.
ZoomInfo – ZoomInfo’s database platform provides contact information for sales and marketing outreach.

Project Management

Staying organized is important for your marketing strategy and your team, especially as marketers continue to balance rapidly changing technologies and opportunities for their brands.

Asana – Asana is a tool that allows you to manage tasks and project workflow.
Basecamp – Basecamp is a popular online project management and collaboration platform.
Evernote – Evernote is a note-taking app, with sharing capabilities.
Flow – Flow is a team task management tool.
Geckoboard – Use your key performance data to build dashboards for your team to track progress toward your marketing goals.
OneDesk – OneDesk is a project, product, and customer service management tool.
Podio – Podio is a workflow management tool, with file sharing and CRM capabilities.
Redbooth – Redbooth is a project management tool that allows your team to track progress and collaborate.
Smartsheet – Smartsheet is a project management tool for businesses.
Trello – Trello can be used to organize requests for design and technical support of your marketing projects, and for managing your workflow.
Workfront – Workfront is a cloud-based project management tool.
Wrike – Wrike is a task and project management tool.
Wunderlist – Wunderlist is an app that allows you to create and share to-do lists.

Social Media Marketing

Staying on top of your brand’s social platforms can be challenging. Luckily, there are tools for managing your social accounts, optimizing social content, and analyzing performance.


Sprout Social – Sprout Social’s platform allows marketers to manage social media engagement, publishing, and analytics with a variety of useful capabilities.

Audiense (formerly SocialBros) – Audiense (formerly SocialBro) is a marketing platform for Twitter that enables users to analyze and engage with their Twitter community.
Buffer – Buffer helps users and brands share social media content by scheduling online posts throughout the day.
Crowdbooster – Crowdbooster’s social media analytics dashboard offers suggestions and tools for businesses to improve their online presence.
Crowdfire – Crowdfire’s platform allows you to manage your brand’s following activity on social.
Hashtagify – Hashtagify’s visual hashtags dsicovery platform allows users to search for most effective Twitter hashtags.
Hootsuite – Hootsuite is a popular platform for managing social media.
Iconosquare – Iconosquare offers analytics and marketing solutions for Instagram.
Keyhole – Keyhole provides real-time social tracking for Twitter, Facebook, and Instagram.
Oktopost – Oktopost is a social media management platform for B2B marketers.
RiteTag – RiteTag identifies hashtags that have gotten results and leads you to use them more.
Storify – Storify is a social network service allowing users to create stories and timelines using social media platforms.
Tailwind – Tailwind is a Pinterest analytics and marketing platform.
TrendSpottr – TrendSpottr is a trend intelligence platform that predicts emerging content, influencers, and sentiment for any topic or interest on Twitter and other data sources.
Tweetdeck – TweetDeck is a Twitter tool for real-time tracking, organizing, and engagement on web and mobile devices.
Tip: Download our B2B or B2C social media strategy reports to learn more about the best tactics and channels in your industry.

Website Management

Websites are still a core part of marketing efforts, as they serve as a hub for information about your products and help drive customer conversion.

Acquia – Acquia provides a content management system (CMS) platform for content, community building, and commerce.
Blogger – Blogger is a weblog publishing tool from Google, for sharing text, photos and video.
Drupal – Drupal is an open source website content management system.
Joomla – Joomla is an open source content management system for publishing content.
OpenText – OpenText provides enterprise information management (EIM) software.
Percussion – Percussion is a web content management system.
Sitecore – Sitecore provides provides web content management and multichannel marketing automation software.
Squarespace – Squarespace is a content management system offering a website builder, blogging platform, and hosting service.
Strikingly – Strikingly is a website building tool.
Webflow – Webflow is a responsive web design tool, content management system, and hosting platform.
Wix – Wix is a cloud-based web development platform.
WordPress – WordPress is a popular website content management system.

Don’t see your favorite tools? Email me or tweet your picks to us at @TrackMaven!

last-touch marketing attribution