The competition for content to be seen in the Facebook News Feed is stiffer than ever, but the network is by no means obsolete to marketers.
According to Pew Research, Facebook is the dominant social network in the United States, with 63% of users visiting the site at least once a day. Yet while users spend 40% of their Facebook time perusing content in the News Feed, few marketers understand the best practices for post word count, posting schedule, punctuation, and more to best engage users.
So we analyzed over 1.5 Million posts from nearly 6,000 brand Pages and created The Marketing Maven’s Guide to Facebook, which contains surprising insights into the best way to engage customers on Facebook. We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is extended in the News Feed.
What are some of these insights, you ask? Don’t worry — we’ve boiled down the nuts and bolts of a perfect Facebook post for you in the infographic below. Warning: Some assembly required.
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Want more proactive marketing tips? Download The Marketing Maven’s Guide to Facebook for more strategies to maximize Facebook engagement.