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0717-Interview-w-Kevin_Delaney-Blog

Journalism In The Digital Age: Q&A With Kevin Delaney

Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories often unfold with the momentum of real-time, crowd-sourced input that lends as much dramatic tension to the tradeoffs between speed and validity as it does to the story itself.    Inevitably, our means of storytelling will continue to Read more …

predictive analytics

Moneyball Marketing: Q&A With Matt Heinz

We’re thrilled to announce that Matt Heinz, President of Heinz Marketing, will be joining TrackMaven’s Advisory Board. Here’s his take on the necessary skills for modern marketers, and how the great marketers of the future will step up to the plate of analytical responsibility.  How did you get to where you are in your career today? Read more …

marketing ROI

3 Forgotten Parts of Marketing ROI

Marketing budgets and top-down pressure to prove ROI are projected to increase in equal measure in the coming years. In spite of this dual rise in marketing investment and accountability, there are few CMOs who are up to the challenge. Every marketer who is fond of his job can and should prove the business impact of marketing spend. Read more …

0710-Marketing-Needs-to-be-Authentic-Blog

Authorship and Authentic Marketing: Q&A With Candice Faktor

As GM at Wattpad, Candice Faktor knows a thing or two about the value of a well-told story. We caught up with Faktor at the 2014 Aspen Ideas Festival to get her take on the emerging trends at the intersection of content, community, and communication. The rise of social networks and digital media has contributed to a flood of information and Read more …

best times to post on social media

A Complete Guide To The Best Times To Post On Social Media (And More!)

The abundance of free social media scheduling apps has empowered marketers to publish more content on more channels with greater ease. But greater power to post on demand comes with an increased responsibility to have an effective posting strategy. Identifying the best times to post on social media channels, send email campaigns, and publish blog posts requires a data-driven understanding of your audience and Read more …

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