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What Drives Content Virality: The Colossal Content Marketing Report

When I describe content, it’s hard to zero in on just one thing. Now, there’s an even bigger term to encompass it all — content marketing. Over millions of pieces of content marketing are published every day from social media posts, infographics, white papers, ebooks, emails, slideshares, presentations, marketing dictionaries, guest posts, blog posts — Read more …

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Why Are You Sharing These Scientific Posts?: The Science of Science

A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …


A Year of TrackMaven Customer Success

A year ago this month, I joined TrackMaven as the first Customer Success Maven. At the time, the role included a mix of everything concerning customers, from assisting with the sales process to configuring accounts for prospects – and, of course, optimizing for the success of our portfolio of customers. Since last April, my initial Read more …


The Comprehensive List of Marketing Conferences in 2014

Don’t miss out on the latest marketing trends! Staying up to date on emerging insights in the marketing world can give you the upper paw on your competition. Thankfully, 2014 is packed with exciting and informative conferences for proactive marketers. Whether you’re in San Francisco, New York, London, or Montreal, these events provide an excellent opportunity for Read more …

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The Economics (and Psychology) of Effective Digital Marketing

I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing.  Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …