Competitive Intelligence Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

The Value Of A Facebook Like

As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I Read more …

Chris Altchek

Big Data and Digital Media: Q&A With Chris Altchek

As the Co-Founder and CEO of Mic, Chris Altchek has leveraged new means of content creation to develop a digital media company dedicated to providing high-quality news coverage to young people.  We connected with Altchek at the 2014 Aspen Ideas Festival to get his take on how technological advances and big data capabilities will transform the ways we produce Read more …


5 Metrics To Show If A Piece Of Content Is Successful

Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When I was planning out what I was going to teach, it was hard for me to determine the best place to start because I had Read more …

kevin delaney

Journalism In The Digital Age: Q&A With Kevin Delaney

Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories unfold with the momentum of real-time, crowd-sourced input that can lend as much dramatic tension to the tradeoffs between speed and validity as the substance of the story itself.    Inevitably, our means of storytelling will continue Read more …

predictive analytics

Moneyball Marketing: Q&A With Matt Heinz

We’re thrilled to announce that Matt Heinz, President of Heinz Marketing, will be joining TrackMaven’s Advisory Board. Here’s his take on the necessary skills for modern marketers, and how the great marketers of the future will step up to the plate of analytical responsibility.  How did you get to where you are in your career today? Read more …


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