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Friday Fun Fact: What Tumblr’s High-Value Referral Traffic Means For Retailers

Fact: Corgis can even make tumbling over look cute… which is why we’re excited to talk about Tumblr in this week’s Friday Fun Fact! Tumblr is a useful (and claimed essential) platform for many marketers, with features and benefits unique from any other channel. Described as a mix of WordPress, Facebook, and Pinterest, Tumblr is a great place for marketers to visually showcase Read more …

announcing Google+ Tumblr analytics

Announcing Google+ and Tumblr Support On TrackMaven

There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …

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Maven-On-The-Spot: Walmart’s Donata Maggipinto On Serving The Customer With Content

At Content Marketing World 2014, we connected with Donata Maggipinto, Creative Director of Content for Walmart.com, after her session on “Checkout Content: The Power of Content Marketing On Retail Sites.” Read on for Donata’s take on the mutual value of content marketing for both the brand and the customer. Content Marketing means a lot of different things Read more …

Content Marketing World 2014

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014

The talk of the town at Content Marketing World this year was Kevin Spacey’s profanity laced, Frank Underwood-inspired keynote address. Our favorite quote: “We’re all striving for the same thing: engagement with our audience.” And among the long list of Featured Speakers at the conference, there were many marketers taking to Twitter to do just that — engaging with fellow Read more …

Katrina Craigwell GE

#CMWorld: GE’s Katrina Craigwell On “Content As Currency”

TrackMaven has landed in Cleveland! With this much marketing talent in one place, Content Marketing World 2014 offers the opportunity to learn directly from the marketing minds behind some of the most creative and innovative content strategies. We connected with one such Marketing Maven — Katrina Craigwell, Global Manager of Digital Marketing at General Electric — for her take on the Read more …

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