It’s now December and just like every month we have a hard time grasping just how fast time is flying in the TrackMaven office. And by flying we mean like the speed of a rocketship or a space probe called MAVEN.
What a coincidence…Maven made it to Mars in November too.
There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding as new technologies enable companies to more effectively and rapidly promote their marketing initiatives as well as drive sales. “Modern competitive intelligence” (CI) is about having a 360 degree view of your current and emerging competitive landscape. Modern CI is using a careful mix of both online technologies with offline research processes to make sure you minimize competitive surprises and effectively leverage competitive weaknesses. Here are the 5 tenets of Competitive Intelligence that I’ve found to encompass the successful attributes of the entirety of CI.
The 5 Tenets of Competitive Intelligence
It’s December 3rd and Thanksgiving has come and gone so quickly that I’m having trouble remembering all of the food I ate only a matter of days ago.
One thing that is obviously clear in my mind though are the increased number of holiday emails, tweets, ads, posts, promotions, blog posts etc. that I have seen spreading throughout my various channels.
Frankly, it started to make me wonder if integrating holiday elements into my marketing campaigns would be worth it.
I’m not Scrooge, in fact, I’m quite the opposite; however, as a B2B marketer I’m wondering if adding holiday cheer to emails, blog posts, social media content etc. would be valuable to my audience.
Should You Incorporate the Holidays Into Your Marketing?